Consumer Marketing Programs
Multiple monthly, region-specific, consumer circular programs, with the participating retailer’s imprint featuring products sold by the retailer to its customers. The monthly circular programs are structured to pass through the benefit of our negotiated discounts and advertising allowances to the retailer, and also provide retailers with shelf tags corresponding to each month. We offer a web-based tool which retailers can use to produce highly customized circulars and other marketing materials for their stores.
In addition, we also offer quarterly coupon programs featuring supplier sponsored coupons, for display and distribution by participating retailers.
There is also a truck advertising program that allows our suppliers to purchase advertising space on the sides of hundreds of trailers traveling throughout Asia, United States and Canada, increasing brand exposure to consumers.